A landing page is the section of a website accessed by clicking a hyperlink on another web page, email campaigns, search engine results or social media posts. Often, site users arrive at a landing page without much context, so a landing page needs to be clear, engaging, and contextualizing. Landing pages often are focused on getting users to take a specific action.
![Landing Page on CAFNR website](https://master-7rqtwti-rlltuxfodzwng.us-3.platformsh.site/wp-content/uploads/2024/03/cafnr-landing-page-483x1024.png)