Description
A high-impact, full-width row built to drive a single key action. A Call to Action (CTA) captures visual attention and seamlessly guides users to their next step, whether exploring a related page or visiting an external site.
Content Best Practices: Place this layer strategically right after a section of high-value informative content. Combine an enticing, bold benefit statement with a prominent button that uses descriptive, keyword-rich navigation labels.
Dos and Don’ts
Do
- Use sparingly to emphasize links to your site’s most interesting or actionable content
Don’t
- Don’t use long button text – limit to 3 words or fewer
- Don’t wrap button text onto 2 lines (when possible)
- Don’t repeat generic button text such as “Learn more” in multiple calls to action on the same page
- Use for every link on a page
- Place inside running paragraph text
Anatomy
Color Options
The Call to Action layer comes in the following color options:
- Gold
- Black
- White (WordPress only)